PC3’s collaboration with Maserati began in Luxembourg, originally under Garage Intini, with the creation of a landing page and community management campaign for Maserati Luxembourg. This initial project centered on community curation, connecting local audiences with the brand and creating a foundation for a larger digital ecosystem.
From this starting point, PC3 expanded the partnership into a full scope of dynamic digital services, including:
• Event activation and product launches (notably the MC20, Folgore, and the new showroom)
• Social media strategy and management
• Landing page design and digital campaigns
• Community curation through the unique platform #MadeInItaly, integrating Maserati into lifestyle communities around Italian wine, food, hospitality, and motorsport in Luxembourg.
This approach helped differentiate Maserati from German luxury competitors, leveraging the Mediterranean lifestyle and Italian heritage as emotional entry points for customers.
The success of these campaigns in Luxembourg—particularly #MadeInItaly, the MC20 and Folgore launches, and the Soveryn Podcast (where entrepreneurs were interviewed inside Maseratis as part of a content activation)—earned recognition from Maserati West Europe.
As a result, the collaboration grew beyond Luxembourg into a European-level creative scope, where PC3 contributed to brand positioning, event storytelling, and community engagement across the wider Maserati institution.