When Servipay entered Forbes Luxembourg, PC3 was entrusted with shaping the brand’s messaging for this milestone moment. We crafted a narrative around a unique point in the company’s history: founder and CEO Etienne Renaux beginning to pass the business on to his sons, Alexandre and François. The story was about more than succession—it was about ensuring Servipay’s future remains in the hands of people who love and care for it with the same dedication as its founder.

We distilled this vision into the article “Team, Technology and Transmission: The Servipay Story,” which framed Servipay’s growth around three pillars: its people, its technological leadership, and the family values that continue to guide it.

To bring the story to life, we conceived and produced a 3-minute long-form documentary, offering an emotional and cinematic counterpart to the written feature. Released ahead of the magazine on the official Forbes LinkedIn channel, the film achieved significant reach and engagement, generating visibility and momentum for Servipay even before the print issue launched.

The messaging was further amplified by a targeted PR campaign, reaching leading financial journalists in the Greater Region. This ensured the Forbes feature became more than just a publication—it evolved into a newsworthy milestone, inspiring editorials and media coverage that highlighted Servipay’s legacy and future vision.

Through this integrated strategy—combining narrative, film, and PR—Servipay’s entrance into Forbes Luxembourg resonated as both a celebration of its heritage and a confident statement of its future.